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The Good Table Rebranded Twice in Two Years. The Empty Lot Next Door Needed Two Tries Too.

The Good Table Rebranded Twice in Two Years. The Empty Lot Next Door Needed Two Tries Too.

Walk down Ocean House Road past Cape Elizabeth Town Hall this month and you'll pass two properties mid-transformation, close enough that you could stand between them and see both. One is a restaurant that has changed its entire identity twice since 2024. The other is a three-quarter-acre lot that has sat empty since before most of the town's iPhones existed, now finally clearing its first real hurdle toward becoming something.

Neither story is really about a restaurant or a lot. They're about the same thing: how long this town takes to say yes to change, and what it looks like when it finally does.

A restaurant that kept correcting itself

The Good Table opened in 1986 and spent 38 years as the kind of family-style place regulars don't think to describe, because it's just always been there. Prentice Hospitality Group, which also runs Evo Kitchen + Bar, Marina Bar, TWELVE and 58 Culinary, bought it in 2023 and reopened it on March 28, 2024, with chef Matt Ginn's menu of what he called elegant comfort food, the kind of thing he'd serve if you were eating at his house.

Portland Press Herald food columnist Andrew Ross reviewed the new version and liked it, calling the stripped-down, wall-to-wall-carpet-free bistro a place that finally felt prosperous and polished, "a place for grown-ups." Roast chicken ran $32. Steak was $39.

Except a lot of the regulars didn't want grown-up. Many took to social media saying the new Good Table felt like an upscale Portland restaurant had been dropped into their neighborhood haunt, and that they'd been priced out of the place they grew up eating at. Prentice heard it. A spokesperson later said the group had no problem admitting when something needed to reposition, that people wanted something more democratic, more accessible.

So in late 2025, the restaurant announced a seasonal closure that many longtime customers read as the end. It came back in July 2026, but not as a bistro. It reopened as a pizzeria and pastry cafe, with housemade pizzas, baked goods supplied by Not A Bakery, and beer and wine in a deliberately casual setting. Two rebrands in roughly two years, at the same address, from the same ownership group, each one a correction of the last.

An empty lot with its own history of false starts

Two doors down, the vacant three-quarter-acre parcel at 316 Ocean House Road has its own version of that same story, just stretched over decades instead of years. The lot was a gas station once. A local resident named Paul Woods bought it from the town years ago and got approval to build something similar in scale to what's being proposed now. That project never got built, and the lot sat empty. In 2021, a different developer proposed an affordable housing project for the same site. That one was cancelled too.

This summer, a Portland-based developer called GreenMars is trying a third time, with a project called Cape Commons: an 18-unit, three-story building with 2,700 square feet of ground-floor commercial space still looking for a tenant. The housing is aimed at middle-income earners, households at or below 80 percent of Cumberland County's area median income, which currently sits at $74,800 for an individual.

The part that makes this attempt different from the last two is six unusual units: 700-square-foot, one-bedroom townhouse-style spaces that combine living quarters with a ground-floor work space under one roof. Chris Marshall, a principal with GreenMars, described the target tenant as entrepreneurs who can't yet afford both an apartment and a commercial lease, or a local artist who needs a studio with no commute. He called it the first time the firm has tried this live-work model on any of its projects.

The Cape Elizabeth Planning Board voted on July 21, 2026, that the site plan is complete, which cleared the way for a public hearing at the board's Aug. 18 meeting. GreenMars is targeting a groundbreak in summer 2027, which means the lot's vacancy, one way or another, is likely to outlast one more full year before anything visibly changes.

Town officials involved in the review have already started arguing about what should go into that ground-floor space. One councilor, Penny Jordan, said flatly she wants "burgers and beer." Another council member wondered if a coffee shop would end up filling it instead. Nobody knows yet. The commercial tenant is the one piece of this project that's still unwritten.

What a restaurant's trial and error and a lot's two failed attempts have in common

Cape Elizabeth wrote a 20-year plan for its town center more than a decade ago that set a goal of turning this stretch of Ocean House Road into what the plan called an attractive and walkable gathering space with mixed-use retail. Oscar Wilkerson, representing the Cape Commons developer, put it more plainly at the Planning Board meeting: the goal is to improve the village center.

What's notable is how long it's taking to get there, and how small the eventual answer keeps turning out to be. This isn't a town center that resists change outright. It's one that keeps testing a bigger idea, watching it fail to land, and settling for a scaled-down version that residents will actually accept. The Good Table's owners didn't abandon the neighborhood after the bistro backlash. They downsized to pizza. GreenMars isn't proposing a large apartment complex on the vacant lot. It's proposing 18 units, a third of which are explicitly small-scale and aimed at people just starting out.

If you live here, that pattern is useful information, not trivia. It tells you that whatever eventually fills that 2,700-square-foot commercial space once Cape Commons is built is far more likely to be a coffee shop or a casual counter than anything resembling a destination restaurant. The town center has now shown twice, in two completely different buildings, that it corrects toward smaller and simpler when its first instinct runs too big.

What isn't being renegotiated

While the corner by town hall works through its third act, the rest of Cape Elizabeth's calendar hasn't needed any correcting at all. The Jordan family runs two separate farms that have anchored this end of town for generations. Alewive's Brook Farm, purchased by Alvin Jordan in 1957 and now run by his son Jodie and wife Patricia with their four children, keeps a market stand open seven days a week for vegetables, live lobsters and clams, and shows up at farmers markets in Portland, South Portland and Scarborough. A few miles away, the separately operated William H. Jordan Farm on Wells Road has run pick-your-own strawberries and flowers overlooking the Spurwink River for more than 50 years under Bill Jordan.

The Well at Jordan's Farm, the reservations-only farm-to-table restaurant that chef Jason built with the Jordan family's blessing back in 2010, opened its 16th season on June 10, 2026, still running Wednesday through Saturday through September.

Fort Williams Park keeps its own fixed rhythm. Family Fun Day happened the second Saturday of June, with a parade down Shore Road, live music and fireworks. Sounds by the Sea, now in its sixth year, ran six Mondays at 6 p.m. from July 6 through Aug. 10, with concerts at the bandstand or picnic shelter and a standing request to bring a donation for the Rotary Food Drive. The Cape Elizabeth Garden Tour came through in July. And on Aug. 1, the Beach to Beacon 10K sent more than 6,500 runners from Crescent Beach to Portland Head Light, same course it's run for years.

None of that needed a second attempt. It's the part of Cape Elizabeth that was already right the first time, which might be exactly why the town center keeps taking so long to get there too.

If you're keeping an eye on how this corner of town changes, or want a read on what a shifting town center means for property here, Ashley Fearon is easy to reach for a straight conversation, no pressure, just local knowledge.

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